Fujiya’s Milky candies, also known as Peko-chan Milky Candies, are a classic Japanese confection. They have been in production for over 50 years and have only made subtle changes to the candy and mascot. Fujiya is primarily a bakery chain, but they also produce a whole range of Milky branded sweets (all featuring Peko-chan), and several types of chocolate. I would be surprised to meet any Japanese person who hasn’t had the original Milky  candy at least once.

The candies are packaged in an attractive 150g red bag (about 40 pieces) with Peko-chan’s face front and center. They are also available in smaller cardboard boxes that are similarly designed. Each half inch candy is individually wrapped in twisted wax paper that is patterned with Peko-chan’s face and the Milky logo. Though the wrappers come in either yellow and green or red and blue, there is no difference between the candies. I really like the use of wax paper since it’s unfussy and very retro.

The individual candies don’t smell more then a little sweet and maybe a little milky. They are rock hard to the touch similar to a very stiff saltwater taffy. After some chewing and sucking the candy softens into more of a carmel consistency that stuck to my teeth like crazy. Unless you are exceptionally enthusiastic, Milky’s stiff consistency makes them hard to finish quickly. They taste like sweetened condensed milk (or cream) that is so sweet it burns a little. The flavor is super smooth, consistent, and doesn’t taste fake at all. I’ve eaten most of this bag and will buy more, so 5/5.

Gregory says: I’d never heard of Milky before Aimee bought a bag. I’m usually more partial to cookie or chocolate desserts, but for a candy—aside from how much they stick to my teeth—they’re really delicious! I couldn’t see myself buying a bag, but I’d be eager to eat one of these if offered. 3/5

Buy Milky from J-List.