Nestle Kit Kat Round Up

Recently, people have both been singing the praises and recoiling in horror of the variety of Kit Kat flavors rotating through Japanese stores. I think that for those living far away from Japanese candy the seasonal turnover of flavors is both exciting and intriguing. For those of us facing the conbini shelves on a near daily basis, the task can be daunting. Personally I love all the flavors, but Pocky Watch is going to turn into Kit Kat Watch at this rate. Time has been tight here in Japan, and I haven’t had much time to review. I looked at my candy shelf and realized that there was a pile of unreviewed Kit Kats laughing at me.

First up is the 充実野菜 (Full of Vegetables) Kit Kat from around last summer. I must admit that I skipped this one on purpose, but my coworker picked it up for me and I don’t want to be ungrateful. Plus its such a weird idea for a flavor. The flavor of the Kit Kat is based on a juice made by Ito En of the same name. The juice is a mix of vegetable and fruit juices that is supposed to be vitamin packed. The Kit Kat, though only two hundred calories per box, has no health benefits. It smells like apple juice and tastes like apples and salad. Its not bad, but the smell is overpowering and the color is off putting. I’ll stick with the juice. 1/5
Read Pretty Pretty Yum Yum’s review of Vegie Galore Kit Kat.

During the winter months in Japan it’s quite common to find vendors selling 焼きいも (roasted sweet potatoes) at events and out of the backs of trucks. I guess it was inevitable that Nestle would make a yakiimo Kit Kat. I could only find these in bags mixed with original chocolate Kit Kats. The yakiimo are super sweet, don’t smell like much, and mostly taste like vanilla frosting. As a lover of Japanese sweet potato, I found these disappointing. They are just too sweet. 1/5
Read Orchid64′s review of Yaki Imo Kit Kats.

This is the first of more recent Kit Kats (as in the last few months). ミルクコーヒー (milk coffee) Kit Kats are for those poor souls preparing for entrance exams. People outside of Japan have heard about hell-ish Japanese entrance exams through anime, movies, and news stories for a few years. I don’t know much about the process, but I will attempt to explain for anyone who doesn’t know. Schools of all grades will give exams to prospective students to weed out anyone they don’t want. I’m under the impression that the exams range in difficulty depending on the quality of the school and it’s often said that the hardest part of Japanese university is getting in (ie. passing the exam). Students in Japan will study long hours to pass their tests and are usually supported by their family and peers. Kit Kats are often given as gifts to students taking their exams and this one was specially made for the occasion.

I misplaced the picture of the actual candy, but the Kit Kat is white chocolate with a coffee cream wafer and looks almost identical to a white chocolate Kit Kat. The exterior chocolate is sweet and milky with a little bit of a yogurty tang. The wafer snuck up on me because it is extremely bitter. I think the idea is that the exterior is the milk and the interior is the coffee and the two flavors will meld in your mouth. I didn’t enjoy the contrast in flavors too much, but overall the Kit Kat was good. I have a feeling that coffee lovers will be buying up the rest of these. 3/5
Read Jen’s review of Milk Coffee Kit Kats.

桜抹茶 (Sakura Matcha) is the most recent Kit Kat to hit Shelves. I have yet to see it anywhere but Sendai Station. I was a little hesitant on this one because matcha is a flavor that can go either way. On the one hand it plays nice with sugar and loses some of its grassy flavor in sweets. On the other it can be too strong, to grainy, and too, umm well, green. I’m just going to say it: This Kit Kat is freaking amazing. The matcha is mellow and the wafer has a graham and cinnamon undertone. There is no grassy aftertaste and the chocolate and wafer are smooth. I highly recommend these to everyone, even those of you who don’t like matcha because this Kit Kat is just so different compared to other matcha incarnations. 5/5

Buy Japanese Kit Kats from Jlist.com.